Tiger Airways Target Market and Marcon Analysis
Executive Summary
Tiger is one of the leading companies in the Singaporean Airline industry. The company is majorly known for its low-cost approach and high-quality services. Currently, the company is facing a serious threat of new entrants in the industry who may hamper its competitive advantage. This report finds that Tiger’s major competitors have continued to challenge its business operations. However, after analyzing the current market share and competitors’ analysis, this report finds that there is still room for Tiger to expand its market share. The reports find that Tiger Airways has largely focused on the middle class in the society leaving behind high-income earners. Therefore, this report recommends that Tiger Airways should target rich people in the society to increase its market share..Introduction
Business marketing is a crucial activity for any business with an objective of acquiring a large market share. It gives any company an opportunity to expand its services to the new customers as well help in maintaining the existing customers. Bearing in mind marketing is one of the most crucial activities of the organization due to its revenue generation goal each and every company should ensure it has well-established marketing system. However, marketing operations of the company are likely to be affected by both internal and external environments of the business. Similarly, Tiger Airways has found itself in the same scenario. Therefore, this report will seek to carry out competitive analysis facing Tiger Airway as it strives to position its brand in the target market. To address this, the report will discuss the company’s target analysis. This will be followed by establishing the company’s target audience profiling and finally carry extensive research on the company’s competitors’ marcom analysis.